Brickblock launches funds management brand, ScalingFunds
Berlin, Jun 12, 2019 – We are very excited to announce the launch of our new funds management brand, ScalingFunds.
ScalingFunds is a funds-as-a-service white label product that leverages blockchain technology to help fund managers automate investor onboarding, efficiently communicate with investors, and enable the trade or transfer of fund shares between eligible investors.
Fund managers are also able to utilise our solution to set up a fund from scratch. While we are agnostic to the type of fund we are capable of onboarding, our vast experience is rooted in digitising real estate funds.
You may be wondering why this requires a new brand within the Brickblock Group.
Our goal with ScalingFunds is to layer an intuitive front-end experience on top of the complex mechanisms operating in the back-end. We build a direct connection between fund managers and investors without middlemen. Eligible investors shouldn’t be turned away from investment opportunities by a seven-step, paper-based onboarding procedure. Consider ScalingFunds a portal to the robust technological infrastructure we developed at Brickblock in 2017 and 2018.
Before ScalingFunds, this infrastructure required users to interact with third-party decentralised apps (dApps) and manage private keys on their own. The reality is that the majority of tools currently available are not user-friendly enough for a frictionless investor experience.
Our new brand emphasises the principles we embrace as a company: A commitment to bring peace of mind to our customers, as well as transparency to the investment process. It also underscores how we feel groundbreaking technology should function: clearly, simply, and intuitively.
We chose velvety green and blue hues to reflect our commitment to security and innovation, while the modern, yet classic Helvetica font emphasises our love for timeless, smart design.
In essence, our branding reflects the advancements we bring to an otherwise traditional industry. We believe that financial services do not have to be overly complex, and that both investors and fund managers deserve a smooth, state-of-the-art user experience.
ScalingFunds is our sole focus for 2019 and we are proud to unveil it alongside the launch of trusted fund management firm Peakside Capital’s new real estate fund, the first to be tokenised in Europe.